At first it might sound like just another
silly acronym, but in recent years it has become increasingly popular. OTT
stands for Over-The-Top and is the term used when discussing the delivery of TV
and film content through the internet. To put it simply, it is about the direct
distribution of video content to consumers over the internet. This content can
be accessed by a streaming device, smart TV, gaming console, mobile device, or
computer. OTT has gained popularity because it does not require users to
subscribe to traditional satellite or cable (pay- TV) services. Netflix and
Hulu were among the first companies to offer over-the-top services. This has
since been followed by CBS, HBO, Showtime, Lifetime, and most recently YouTube.
These companies have raced into the gam creating their own versions of an
internet- based TV service.
How Does Jamloop Play a Role in This?
When internet- based TV services started
to become more common advertisers started to worry. With more and more people
watching their favorite shows on platforms such as Hulu and Netflix as opposed
to the initial broadcasts, ads were not reaching audiences in the same way.
Therefore, advertisers had to act fast and evolve with the changing media
This is where Jamloop plays a crucial role.
Jamloop is an OTT/ Video ad platform that assists media buyers with reaching
cord-cutting audiences who are using apps and digital devices to watch TV. With
the understanding that consumers are streaming content through Smart TVs,
Rokus, Apple TVs, Amazon Fire Sticks, smartphones, laptops, and tablets—Jamloop
strives to help advertisers reach these audiences as effectively and
efficiently as possible.
However, their efforts do not stop there.
Over time, Jamloop has founded Direct and Programmatic buying relationships
with almost every OTT publisher. Their service provides a hands-on approach to
campaign implementation, a daily analysis, real-time feedback, and planning
recommendations. Jamloop’s state of the art technology identifies and obtains
the most viewable inventory across thousands of websites and apps. This
guarantees that advertisers receive the greatest consumer engagement possible.
They like to ensure their clients obtain viewability and full transparency for
every ad campaign.
Currently, Jamloop is partnering with
multiple companies in order to increase their offering of advanced audience
targeting. One of the recent partnerships is with STRATA, part of Comcast’s
Advanced Advertising division who are leaders in media buying and selling
software. Another partnership includes TRU Optik, an OTT marketing cloud that
works across all connected TV devices. These partnerships will allow Jamloop to
thrive while providing some of the best audience targeting capabilities.
Omnitized works with companies of all shapes and sizes and would welcome the opportunity to discuss your digital marketing strategies. Please contact us today to schedule a time to speak with one of our industry experts!