Since Google is a
multi-billion-dollar entity, it is important for them to protect the interests
of both the users and consumers of their platforms. Therefore, they treat
Google Ads no differently than their search engine when it comes to advertising
unacceptable or restricted products or services.
First, lets start out with a few definitions.
According to Google Polices, unacceptable products or services are objects that
cannot be present in an ad or on a website. Similarly, the term restricted is
related to products or services that cannot be present in an ad or the primary
focus of a website. These terms are the foundation of Google Ads and are taken
very seriously in order for Google to provide the best value to their
Advertising Policies cover four areas:
Content– this describes content that cannot be advertised on
the Google Network. These include counterfeit goods, dangerous products or
services, items enabling dishonest behavior, and inappropriate content.
Practices– this describes what advertisers cannot do if they
wish to advertise on the Google Network. These include abusing the ad network,
data collection and misuse, and the misrepresentation of a good or service
through an ad.
Content– this describes content that can be advertised on the
Google Network, but with certain limitations. These include adult content,
alcohol, copyrights, gambling and games, healthcare and medicines, political
content, financial services, trademarks, legal requirements, and some other
and Technical Requirements– this describes the certain quality
standards require for ads, websites, and apps. These include professional and
relevant editorials, destination requirements, technical requirements, and ad
To fully understand how these restrictions affect
digital marketers and their ads on Google, it is helpful to look at some
otherwise referred to as CBD is derived from the hemp plant. CBD is gaining
popularity due to its alleged ability to help individuals with certain health
issues. Currently, you can find CBD on a long list of unapproved pharmaceuticals
and supplements. This list was compiled by Google and contains all of the
supplements and/or pharmaceuticals that Google Ads does not allow. If Google
finds that you are running an ad for this product you run the risk of losing
your AdWords account.
and Gambling, a dynamic duo of sorts. Even though they can sometimes be found
together, these two ideas have their own individual limitations when it comes
to Google Ads.
Alcoholic beverages such
as beer, wine, spirits, champagne, fortified wine, non-alcoholic beer, wine,
and distilled spirits are restricted from being advertised. There are certain
alcohol related ads that are allowed but they must first comply with numerous
standards in order to be approved. Ads for gambling are another gray area when
it comes to certain restrictions on Google. A few of the restricted gambling
related contents include physical casinos, websites where users can bet on
poker, bingo, roulette, or sports events, national or private lotteries, and
sports odds aggregators. Similar to alcohol related ads, gambling related ads
must also meet a variety of standards before approval.
In general, there is a very fine line between what can
be advertised on Google and what cannot. It is important to always read
Google’s advertising policies closely when deciding whether or not to use an ad
that may contain a restricted topic, product, or service. Like they always say,
it is better to be safe than sorry!
Omnitized works with companies of all shapes and sizes and would welcome the opportunity to discuss your digital marketing strategies. Please contact us today to schedule a time to speak with one of our industry experts!