Advanced location-based mobile advertising technology based on specific geographic locations.
Geo-fence technology enables marketers to customize audiences through custom targeting locations with pinpoint accuracy. It allows for unmatched precision when targeting mobile users in specific locations.
Take advantage of the surge in mobile device use and the ability to a massive pool of potential customers.
Some advantages of using Omnitized's Geo-Fencing services:
Measure Online to Offline Conversions
Target Event Locations During Specific Date & Time Ranges
Granular Localization Via Custom Shapes and Sizes
Variable Recency (Instant – 30 days)
More Powerful and Accurate than GEO-IP Targeting
Identify High Concentrations of Customers
Some amazing geo-fencing targeting capabilities include:
Conversion Zones are a powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
For example, you can trace a geo-fence around a competitor's location and a Conversion Zone around your own location. A person entering your competitor's geo-fenced zone will be served your ad. You can then track all visitors served that ad as they enter your location's Conversion Zone.
Target customers who attended specified events with the most precise geo-targeting solution available. Event Targeting can be used to build an audience based on a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.
Geo-fencing is a revolutionary new technology. Be among the first adopters!
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Omnitized works with companies of all shapes and sizes and would welcome the opportunity to discuss your digital marketing strategies. Please contact us today to schedule a time to speak with one of our industry experts!