At first it might sound like just another silly acronym, but in recent years it has become increasingly popular. OTT stands for Over-The-Top and is the term used when discussing the delivery of TV and film content through the internet. To put it simply, it is about the direct distribution of video content to consumers […]
Since Google is a multi-billion-dollar entity, it is important for them to protect the interests of both the users and consumers of their platforms. Therefore, they treat Google Ads no differently than their search engine when it comes to advertising unacceptable or restricted products or services. Google’s Advertising Polices First, lets start out with a […]
To put it simply, geofencing is a location-based service. This up and coming mobile marketing technology provides companies with the ability to target potential customers within a certain geographic area. Geo-fencing creates a virtual boundary around a given location using the Global Positioning System (GPS) and Radio Frequency Identification (RFID). Once the boundary location is […]
Have you heard the news? If not, lets catch you up! In March of 2019, Facebook announced they are no longer going to use the relevance score metric for their ads. This metric informs advertisers about how their ads are expected to resonate with their targeted audiences. This score is based on a 1-10 scale […]
Today, almost everyone is familiar with the social media platforms Facebook and Instagram. However, people may be unfamiliar with these platform’s advertising capabilities and polices. Facebook has the same responsibility as Google to protect the interests and well-being of the users of their platform. For this reason, they have constructed a detailed list of guidelines […]
Ultimately, Facebook Ads Manager is where you begin when choosing to run ads on platforms such as Facebook, Instagram, or Messenger. Ads Manager is an all-in-one management tool for creating ads, organizing when/where they will run, and overseeing how well the campaigns are performing. This tool provides advertisers with the ability to select campaign factors […]
Have you ever received an email from a boss or co-worker that contained emojis or an unusual amount of exclamation points? If you answered yes, then you are not alone. Turns out, more and more professionals are seeing a change in the language used in business email and text messaging communications. However, this shift toward […]
Long gone are the days of posting ads for employment in the classified section of the weekly newspaper. In today’s fast and technology driven society, employment ads are being posted in a variety of ways to reach prospective applicants. However, it is the way in which these ads are targeted that has the marketing community […]
Almost any marketer knows that Google Ads are a fantastic way to drive traffic to your company’s website. AdWords is an online marketing service created by Google.